Lyft Focuses on Aged Citizens With Feature To Book Rides by Call

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FILE PHOTO: The Lyft Driver Hub is seen in Los Angeles, California, U.S., March 20, 2019. REUTERS/Lucy Nicholson

Lyft Inc introduced a service on Wednesday that would let users request a ride by call, without needing the app, in a bid to make its ride-hailing service more convenient for senior citizens.

Users can call a dedicated phone line and talk to agents to avail the service, with the price provided upfront. The new service is available in cities across Florida, Lyft said in a blog post.

The move comes at a time when demand for ride-hailing services Lyft and rival Uber Technologies Inc is slowly recovering from its pandemic lows.

Uber had launched a similar phone-booking service for customers in New York City and the Miami area that let them order restaurant meal deliveries over the phone, instead of through its app.

Reporting by Tiyashi Datta in Bengaluru; Editing by Krishna Chandra Eluri; Reuters

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